## The POC Majority: Preparing Your Organization for Demographic Shifts
Source URL:: <https://nonprofitquarterly.org/the-poc-majority-preparing-your-organization-for-demographic-shifts/>
Editors’ note: This article, first published in print during Sep/Oct 2016, has been republished for Nonprofit Quarterly with minor updates. HAVE YOU EVER BEEN FOCUSED on managing an event, running a major gift campaign, writing multiple grant proposals and reports, generating a year-end appeal—or busy juggling all of these responsibilities and more—to raise the funding you need for the current or next fiscal year? The vast majority of development directors, executive directors, and other fundraising staff members with whom I’ve worked as a consultant over the past five years fit this description. If you, like them, engage in any fundraising planning,
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> [!quote]+ %%Updated on Thu Sep 21 2023 10:26:55 GMT-0400%%
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> HAVE YOU EVER BEEN FOCUSED on managing an event, running a major gift campaign, writing multiple grant proposals and reports, generating a year-end appeal—or busy juggling all of these responsibilities and more—to raise the funding you need for the current or next fiscal year? The vast majority of development directors, executive directors, and other fundraising staff members with whom I’ve worked as a consultant over the past five years fit this description.
> [!quote]+ %%Updated on Thu Sep 21 2023 10:26:55 GMT-0400%%
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> Between 2010 and 2030, the number of 18- to 64-year-old whites is projected to decrease by 15 million. During that same period, the number of Latinxs in that age group should grow by 17 million. Asian Americans and African Americans in that age group are expected to increase by 4 million and by 3 million respectively.
>Whites will still constitute a majority of 18- to 64-year-olds between 2010 and 2030, but their share is projected to decrease from 64 percent in 2010 to 54 percent in 2030. And looking further into the future, people of color will become a much larger share of the labor force because of their large youth populations: By 2030, 54 percent of Latinxs, Asian Americans and mixed-race individuals are projected to be under the age of 40.6 Consequently, the majority of the labor-force-age population sometime after 2030 will be people of color.
>Between 2010 and 2030, the senior population (65+) is projected to grow by 81 percent as the largely white Baby Boom generation continues to age.7 In 2015, Baby Boomers and seniors accounted for almost 70 percent of giving from individuals.8 Since we know that more than 70 percent of Baby Boomers and seniors are white, the majority of donors in 2015 were white.